World Shoe  
“How can we make better shoes for young global athletes living in challenging socioeconomic environments who want to play sports”?  

Guided by 3 maxims, ‘Get on the fields of play’, ‘Local for local’ & ‘Design for manufacture’, Nike WorldShoe designs investigated new paradigms for creation of
economical, locally relevant & easily manufactured sport shoes around the world.

Inspired by extraordinarily simple products, such as a ‘Bic Biro’ & ‘Zippo’ lighter, Nike WorldShoes reflected similar utilitarian ethos, practical performance & understandable
sport - specific styles. Nike WorldShoes were available on the ‘fields of play’ in parts of Asia, Africa & Latin America